MEET OUR TEAM

JOHN REED

MANAGING PARTNER

JOSH DICKINSON

CHIEF REVENUE OFFICER

JOHN PAGES

CHIEF TECHNOLOGY OFFICER

JANEEN DUMAS

OPERATIONS DIRECTOR

KELLI SOUSA

CHIEF FINANCIAL OFFICER

KIM APO

NATIONAL CHANNEL MANAGER – WEST

NICOLE LAFORD

NATIONAL CHANNEL MANAGER – CENTRAL

JASON GROVER

NATIONAL CHANNEL MANAGER – EAST

SHAWN BERNARD

CHANNEL MANAGER

CHASE CARLTON

CHANNEL MANAGER

JOHN REED

JOHN REED

MANAGING PARTNER

JOSH DICKINSON

JOSH DICKINSON

CHIEF REVENUE OFFICER

Entrepreneur at heart and lover of the channel, Josh has successfully helped start 2 separate companies and taken to market. The thrill behind starting a company, building it, shaping it, evolving it to fit the needs of partners and agents, and THEN continue grinding until there is a REAL COMPANY with efficient processes, products that make impacts, and a value that is proven- that is what drives him.    The companies he contributed to include Reallinx, Hypercore Networks, and PhySaaS. You can reach Josh at (512) 659-4927 or Jdickinson@physaas.com

JOHN PAGES

JOHN PAGES

CHIEF TECHNOLOGY OFFICER

JANEEN DUMAS

JANEEN DUMAS

OPERATIONS DIRECTOR

Janeen Dumas here, Director of Operations at For2Fi for the past four years. Married for 24 years with three wonderful kids—two sons and a daughter—we’re gearing up for our youngest’s senior year of high school. In my downtime, you’ll find me outdoors, whether it’s hiking, snowmobiling, or enjoying live music. Family and friends are my rocks, and I’m a bit of a crafting enthusiast, especially when it comes to Halloween. Working with the team at For2Fi has been incredibly fulfilling, and I’m excited about future collaborations. Reach out anytime at 508-410-8649 or jdumas@for2fi.com.

KELLI SOUSA

KELLI SOUSA

CHIEF FINANCIAL OFFICER

I’ve been fortunate to be a part of the For2Fi team since its inception in 2017.  At home, I enjoy spending time with my spouse and our 2 grown children, taking care of our garden, and finding peace in our surroundings. In my free time, I like hiking, baking, knitting, and reading mysteries. I also love hearing about others’ travels and exploring new places myself. You can reach me at (617) 618-6011 or KSousa@For2Fi.com.

KIM APO

KIM APO

NATIONAL CHANNEL MANAGER - WEST

Seasoned in sales and entrepreneurship for almost 20 years, I’ve joined the For2Fi/PhySaaS team as the National Partner Manager West. With multiple prior President’s Club wins and a reputation as a go-to Channel Manager. I’m deeply committed to fostering enduring relationships and driving exponential growth within the channel. Beyond the corporate realm, I find solace as a beach aficionado, fuel my curiosity through wanderlust, and nurture my green thumb as an aspiring gardener. You can reach me at (617) 618-6012 or Kapo@For2Fi.com

NICOLE LAFORD

NICOLE LAFORD

NATIONAL CHANNEL MANAGER - CENTRAL

As of October 2023, I’m absolutely thrilled to have joined the For2Fi team! With over a decade of experience in the partner community, it is exciting being able to bring my skills and enthusiasm as a Channel Manager. I’m a Michigan native and a proud parent of two future engineers—one at Wayne State University and the other at Grand Valley State University, both diving into Civil Engineering. Talk about a family tradition! But that’s not all—I’m also a reptile enthusiast and share the joy of raising a female bearded dragon named Orion with my daughter. In my spare time, you’ll find me traveling, jamming out at concerts, diving into a good book, or cheering on the Wolverines at U of M games (Go Blue!). And here’s a fun twist—I’ve even taken up golf. Who knew, right? You can reach me at (586) 839-1619 or NLaFord@For2Fi.com

JASON GROVER

JASON GROVER

NATIONAL CHANNEL MANAGER - EAST

I’ve worked in the industry for 25 years and I’ll be hitting my 1-year mark with For2Fi/PhySaaS in Summer 2024. I’ve worked with/for John Reed for over 10 years though and enjoy learning from the best. I spend my downtime with family and friends. I’m an avid Boston sports fan and enjoy catching games whenever I can. I am the East Coast Channel Manager and you can reach me at (860) 712-9577 or Jgrover@For2Fi.com. 

SHAWN BERNARD

SHAWN BERNARD

CHANNEL MANAGER

I have been in the Channel and with For2fi for 3 years. I have been happily married for 22 years. My wife and I have spent most of our adult lives in the travel industry. Seeing new places is a passion. I also enjoy spending time in my garden and getting out fishing when I can. Family and friends are the most important thing to me, I love being surrounded by both at For2fi. You can reach me at (617) 618-6006 or SBernard@For2Fi.com

CHASE CARLTON

CHASE CARLTON

CHANNEL MANAGER

I have been in the Channel for 6 + years and working here with For2Fi/PhySaaS almost a year. When I am not working, I spend my time at the pool hall, playing DiscGolf, Traveling to Renaissance Festivals dressing up as pirates or just being outside. I am married with 2 lovely dogs and no children as of yet. Our goal is to travel to all 50 States within the US and we have hit 27 so far. I look forward to working with all of you! You can reach me at (737) 228-8983 or CCarlton@For2Fi.com

FOR2FI

For2Fi, Inc.
PO Box 79428
North Dartmouth,
MA 02747

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